Being competitive in 2019 is difficult. Whatever the type of business, you will be up against large corporations, small businesses and entrepreneurs. Being digitally proactive gives you a better chance to level the playing field.
If you are planning to launch your business online in 2019 then now is the time to do it. And we are here to help. Here we have outlined and explained the necessary steps.
Pick the right product or service
Being online is helpful whether you are selling a new product/service or giving your existing brick and mortar business a digital presence. eCommerce and online selling serves a purpose in all industries. You could be selling your own professional services, digital products such as memberships, software and eBooks or even physical products.
Getting online is very important for any type of business in this day and age. We currently live in a competitive, digital space.
If you sell wedding planning services in Lakewood, Colorado for example. And someone googles "Wedding planning services in Lakewood", then your business should be showing up. This enables your business to compete to some extent with everyone else. And although showing up on Google is one aspect of digital marketing, it plays a big role.
Get Reliable Hosting and a domain name
Your website hosting is like a home for your website and the domain name is like the address name of that home.
The domain name usually ends with .com , .org, .gov etc. and is usually named after your business or relate-able keywords. Our domain name is elexidm.com which is short for Elexi Digital Marketing.
Hosting is especially important. Your website needs to be fast, secure, and have a up time of as close to 100% as possible. You also need good support from your hosting provider. All these things are requirements, especially if you want to scale your business or plan to have a lot of web traffic.
Content Development and Design Process
A good way to start this step is to decide which pages you want your site to have. Once you do this you can start to think about and write the content each page might have. This process is called creating a sitemap. Once you have the content you can create design mock-ups for each page. The design or content at this point does not have to be perfect but must at least outline the plan moving forward. A wireframe can also be done to further perfect your planning. A wireframe is a layout of each webpage that not only manages the placement of content but demonstrates all elements, functionality, terminology and information hierarchy meets user expectations. Below is an example of wireframe mapping.
Get the word out there
There are many ways you can do this. This can be done by submitting a press release for your online launch. Create your social media pages if you haven't. Optimize them and begin the process of scheduling your first posts. Print and distribute business cards as well with your website URL on it. This works especially when you have local business targeting a close by local population. Create a video for your business or product which you can share via your social media pages. And finally while the rest of the website is being developed, you should create a landing page for a countdown to your launch.
Develop the website
Once you have decided the design, the pages and the content for each page then you can proceed to the actual development of your website. This means coding your website or build with the assistance of a web builder such as WordPress. Doing initial optimization for SEO. Uploading the content to each page. And finally testing and launching your website.
Continue Marketing and Improving your site
Once your website is launched this is just the beginning. Your website is the center of your brand. In order for it to drive traffic and convert some into customers, you must continuously work to improve on your site and market it. This involves using various marketing channels such as email marketing, social media marketing, SEO, pay per click advertising etc.
Each month be sure to measure the effectiveness of each one of your initiatives. Also constantly work on your website's design and content itself to upgrade from what you initially started. Having an online business is not just building a website then you make money. It is so much more and requires just as much effort as running the physical aspects of your business. But the rewards to be reaped if done well is great. It is usually a great idea to outsource some of these activities to firms such as Elexi, who will not just help manage your online endeavors. Below is an outline of the step by step process when you reach this step of beginning to market your site and brand.
When creating an online presence for your business, not just a website, this list is an excellent way to start. Of course each step can be broken down further which we will cover in other blog posts. To summarize, the process to launch your business online in 2019 includes:
1. Picking the right product or service
2. Get reliable hosting and a domain name
3. Content Development and Design Process
4. Get the word out there
5. Website Development and Launch
6. Marketing and Continuous Improvements
Did we miss anything important? Let us know in the comments below.