So you want to start a store online and sell your products or services. It could be a physical product like a new check out point for your clothing store, or it could be a digital product or service such as a course. It doesn’t matter. There are some traits that are similar amongst most of the successful e-stores.
By carefully analyzing them we can gain good insight as to what makes eCommerce fail or succeed and apply that to our own business.
Here is our compilation of the top qualities of successful online stores:
No sense having an amazing product that is being showcased poorly. The product page which includes the product photo and description is the last page prospective customers usually sees before checkout.
So you can’t let yourself down here. Professional photographers should be used to take photos of your products. If it is that you are selling services then the pages on your e-commerce site will look a bit different. But you still have to carefully plan and design photos that will represent your service accurately.
Product descriptions are also EXTREMELY important. And many persons ignore this. Unlike a physical store, persons won’t be able to touch and feel the product before purchasing it. And so it is important to be very prompt but accurate. It is also a good opportunity for SEO I.e. optimizing your site to be found on Google. Relevant keywords can be used in descriptions.
Finally, in such a competitive marketplace, you are able to be ahead of the game already by creating superior product photography and description. There are many people doing it poorly but only a few who do it extremely well.
This is another area that can be used to create an easy strategic advantage over competitors. All good online businesses, not just e-stores should provide great customer service in several forms. Communication channels such as email, phone support, and support tickets are mandatory. Then live chat, as well as chatbots, are excellent additional channels for customer service depending on your preference.
Some persons actually prefer to pay more if the customer service is excellent. Providing great customer service also has a lot to do with delivering your service as well as responses in a timely manner. For example, order confirmation emails and order fulfilment but be done speedily.
Most large and successful e-commerce sites are very simple, minimalist and easy to use. These types of websites have to display a lot of information. Helpful information, product information, company information… the list goes on.
So a great website must be designed that is easy to use and all the necessary content is placed in a way that benchmarks the top companies.
This is done by looking at how big companies do it such as eBay and Amazon. So that when your site is being developed you will create a seamless experience for customers in terms of product browsing, requesting or searching information and most importantly the checkout process.
Most online companies offer promotions from time to time. They can come in many different forms. Loyalty programs, Referal partners, seasonal sales, Upselling, free shipping, buy one get ones… people just love a good deal.
They are usually a good way to promote your business online through social media, pay per click and more. You can build great ads and landing pages around these promotions and they tend to drive plenty of sales for online stores that do them right. They provide a great call to action and is a win-win. Customers get a good deal and the store increases sales.
You need to sell through other online channels. WHAT?
Yes, that is right. Despite working so hard to start selling online by creating your e-commerce store, that is sometimes simply not enough to get the required velocity of sales. And so despite have an e-store there is nothing with also selling your products through other online market places such as amazon. There are tons of free traffic available there if you create a good product listing.
This is mandatory to boost your online marketing efforts. By having a newsletter you can stay in touch with customers and leads by giving them special deals and content first if they join your mailing list. Depending on what you are selling, returning customers may be more important, and staying in touch with them through a channel as personal as email is a privilege that should be taken advantage.
Newsletters are a great way to not only generate leads but convert them. And finally, it also gives some great customer data. A good lead magnet is needed if you are going to ask people to subscribe. A lead magnet is basically what you compensate someone with they join your mailing list.
Yet to launch your online business? Learn more by reading our blog post on How to Launch my Online Business in 2019.